GAM is the third largest private producer of sugar in Mexico, with a combined daily milling capacity of approximately 36,000 tons of sugarcane.
Our sugar business maintains a strategic position in the market due to the following factors:
During 2014, GAM rejoined the efforts of Somos Métele Caña, a company concerned with the informed use and consumption of sugar in Mexico. In addition to communication campaigns designed to showcase the beneficial natural properties of sugar, the company sponsored the participation of six athletes in the Central American Games held at the Mexican state of Veracruz. GAM’s sponsorship efforts focused not only on the athletes’ competitive preparation but also on their overall health and welfare.
The results obtained by our sponsored team in The Central American Games were highly satisfactory; a total of 16 medals were brought home by this team. One of the top medalists was Nuria Diosdado, who became known as the “Queen of the Games”, winning a record of 7 gold medals.
Sugar is a very important element for the high performance of these athletes as it provides excellent natural energy that is rapidly absorbed by the body.
GAM’s support to athletes remains active, and will continue during various sporting events leading up to the 2016 Olympic Games in Rio de Janeiro.
In order to enrich its value proposition, our sugar business developed Stevia Holdings, a subsidiary through which we produce and sell Stevia and various formulations based on this sweetener. Stevia is a non-caloric sweetener of natural origin, free of both chemicals and artificial elements. With its proprietary and natural process, Stevia Holdings has managed to get rid of the bitter-like flavor that characterized Stevia-based sweeteners for several years.
Among the benefits of Stevia is that it is 100 percent natural, replacing synthetic sweeteners such as sucralose and aspartame, among others. It is also suitable for diabetics, and it is 200-300 times sweeter than sugar.
Since 2014, our Stevia-based sweeteners are no longer considered as just a raw material for GAM’s customers; rather they have become holistic solutions offering value-added elements through formulations and joint production efforts with industrial manufacturers in the food sector. Following two consecutive years of extensive research, GAM has been chosen as the exclusive supplier of Stevia for major industrial clients in the food and beverages industry in Mexico and South America, reflecting the quality of our company’s technology.
synthetic sweeteners such as sucralose and aspartame, among others
SUITABLE FOR DIABETICS
200 to 300 times sweeter than sugar
Diana González Flores
+52 (55) 5201-1947
Monte Cáucaso 915, fourth floor,
Colonia Lomas de Chapultepec
C.P. 11000, México, Distrito Federal
Tel. +52 (55) 5201-1900